Date labels

"Sell by" / "Display until"

Written by the VitaWhat editorial team · Medically reviewed by Steve Davis · Last reviewed 19 July 2026 · Editorial policy

A stock-control date for shops, not for you.

Typical storage time: Intended for shop staff; ignore for home use

Best for

  • Retail shelf management

Good to know

These help shops rotate stock. Rely on the "use by" or "best before" date instead.

Sources & references

  1. UK Food Standards Agency — Storage & food dates
  2. NHS — How to store food safely
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